Fill your tackle box with these lifelike fishing lures or give as a gift to your favorite fisherman (or fisherwoman)! The Redfield features a natural fish profile, realistic scale patter,...

Fill your tackle box with these lifelike fishing lures or give as a gift to your favorite fisherman (or fisherwoman)! These topwater lures will dive down about 6-8 feet in...

Perfect for any angler, from beginner to veteran. With lifelike 3D eyes, attractive colors, and special vibrating BBs inside, these lures attract all kinds of fish. Armed with super sharp...

This innovative lure twitches, flashes, and buzzes to mimic wounded bait fish. Fish see it, they hear it, and they feel it. Then they strike it. Suitable for both freshwater and saltwater....

These lures excel at targeting predator fish such as catfish, perch, bass, trout, and walleye in both freshwater and saltwater. With double flat strong rings and high carbon steel treble...